Struggle to find female

tech and digital talents?

Unconscious bias in application behavior is the reason.

Why companies receive few applications from female tech talents

Due to socialization at young age, women and men unconsciously do not have the same application behavior. In case of job ads, scientific research has shown that genders interpret terms and language differently. Watch the following video to understand the main differences. Also, women network in a different way than their male colleagues.


Today, most job ads are still written in a way that unconsciously discourages women from applying. And recruiting is done in traditional networks. The consequence? Companies receive less applications from female talents.

What to do to fill the recruitment pipeline

Use different networks

Women in Tech & Digital often connect with each other in other networks than their male colleagues. They trust job offers more if coming through a female source from these networks. Often inquiring each other about the company’s culture. By using such networks, companies have a higher success rate to find the female talents they need.

De-biasing Job Ads

By using particular wording and providing more detail in certain matters, companies can circumvent unconscious behaviors and directly target their job ads towards female tech & digital talents (read the research here). Thereby making job openings appealing to the female unconscious and without deterring male talents.

The help formulate job ads that attract 40% more applications from female talent and people with diverse backgrounds. 

The tool guides you step by step through the creation of a job advertisement. It analyses texts in real-time for their neutrality marks formulations that are unfavorable and shows better alternatives. 

The diversifier assists your writing in three languages: English, German, French - allowing you to be inclusive in your markets.

In addition, the automatic publication on the job platform specifically for women in the tech and digital sectors from all over Europe is possible.

Our numbers for

Status October 2019


Platform Visitors
per Month


Recurring Users


Jobletter Subscribers 


Social Media Followers

«Eyeopening, really eyeopening - hiring a woman is not just not hiring a man.» 

—  Loïc Schulé, CEO Denteo AG

     See full video.

Companies that know: witty works.




Witty Works

Rotwandstrasse 63

8004 Zurich

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