Struggle to find female
tech and digital talents?
Unconscious bias in application behavior is the reason.
Why companies receive few applications from female tech talents
Due to socialization at young age, women and men unconsciously do not have the same application behavior. In case of job ads, scientific research has shown that genders interpret terms and language differently. Watch the following video to understand the main differences. Also, women network in a different way than their male colleagues.
Today, most job ads are still written in a way that unconsciously discourages women from applying. And recruiting is done in traditional networks. The consequence? Companies receive less applications from female talents.
What to do to fill the recruitment pipeline
Use different networks
Women in Tech & Digital often connect with each other in other networks than their male colleagues. They trust job offers more if coming through a female source from these networks. Often inquiring each other about the company’s culture. By using such networks, companies have a higher success rate to find the female talents they need.
De-biasing Job Ads
By using particular wording and providing more detail in certain matters, companies can circumvent unconscious behaviors and directly target their job ads towards female tech & digital talents (read the research here). Thereby making job openings appealing to the female unconscious and without deterring male talents.
The diversifier.witty.works help formulate job ads that attract 40% more applications from female talent and people with diverse backgrounds.
The tool guides you step by step through the creation of a job advertisement. It analyses texts in real-time for their neutrality marks formulations that are unfavorable and shows better alternatives.
The diversifier assists your writing in three languages: English, German, French - allowing you to be inclusive in your markets.
In addition, the automatic publication on the job platform specifically for women in the tech and digital sectors from all over Europe is possible.
Our numbers for jobs.witty.works
Status October 2019